Welcome to By Jenna Lee, a colorful escape into a world of endless dreaming. For the past 10 years, I’ve been helping growth-minded consumer product companies & fashion-lifestyle brands launch & scale their products at the nation’s leading retailers. After years of partnering with entrepreneurs disrupting the CPG and Fashion landscape, I noticed a common mindset; By Jenna Lee was founded on the belief that all it takes is a unique talent, a burning passion, & that first step in just beginning.

Originally from the midwest, I found my love for accessorizing when living & working in the Big Apple. Those big city dreams have followed me all the way to Texas (Dallas). By Jenna Lee is known for the signature beaded "Daisy Bag" as well as a line up of other embellished collections. I'm on a mission to make this world a more playful & sparkling place. May you embellish yourself in all things beautiful and have the courage to be authentically you.